The Cost of Living
8 min readAug 9, 2021
Do you remember back in 2010 when Coca Cola and Pepsi both raised their prices from 100 to 150 fils for the soft drink cans? It was their first price hike in 30 years, with both companies blaming higher input costs, including labor and raw materials. I recall it caused quite a stir. Some of my family members even switched to other soft drinks in protest (to RC Cola? I don’t think that boycott lasted too long).